• Aurora

  • Aurora

  • Aurora

Music Video

Creating the first ever drone-built cocoon

Duration

4 months

Client(s)

Aurora, YouTube Music, Vice

Role

Art Director

Responsibilities

Art direction, director's treatment

Overview

A music video for Aurora’s single “Winter Bird” that weaves the musician into a cocoon using a swarm of drones –– a world’s first with the technology. 

I came up with the concept for the video, drawing inspiration from Aurora's interest in metamorphosis and recent drone research into architectural swarm fabrication. Working with Carnegie Mellon University’s Robust Adaptive Systems Lab, we brought the idea to life in the same space as the Mars rover.

Results

11 million+ video views on YouTube

The artist's fastest video to hit 1 million views

Top 50 trending video on YouTube in first 24 hours of release