• Björk

  • Björk

  • Björk

Website, sound installation

Unlocking an artist's archive with generative AI


4 months


Björk, Microsoft, Ace Hotel


Creative Director


Creative direction


An AI-powered generative soundscape in collaboration with Björk featuring choral arrangements that span the length of her career. The project came to life in two places, a lobby score inside Ace Hotel’s Sister City on the Bowery in NYC and an accompanying microsite.

A camera on top of the hotel aimed at the sky in NYC uses computer vision AI to detect objects and changes such as weather, wildlife, aircraft and the sun to trigger Björk’s choral clusters. The AI system learns overtime from the changing of the seasons and weather constantly evolving the sound - keeping in harmony with the sky.


388 million+ PR impressions across tech, music, and cultural outlets

3x Clio Awards

Fast Company Innovation by Design award