• Microsoft

  • Microsoft

  • Microsoft

Innovation Partnerships

Cementing Microsoft as a leader in art and culture


3.5 years


Microsoft + Ace Hotel, Ahluwalia, Björk, Christie's, Halo, Hellenic Ministry of Culture & Sport, Jack Antonoff, Lauv, The Ally Coalition, Marina Abramović, Martin Garrix, MIT, Moses Sumney, Muse, Nao, Petersen Museum, rag & bone, Sol LeWitt, Sony Music, St. Vincent, The Met, The Smithsonian, Warner Music, X Ambassadors


Sr. Design Director, Creative Director


Creative & design direction, team leadership, client and partner relations, experience design lead


During my 3.5+ years at A_DA/Listen, I spearheaded the creative and design for over 30 innovative partnership experiences and campaigns for Microsoft. Spanning music, arts, fashion, social good, and cultural heritage, these projects leveraged Microsoft's cutting-edge technologies (AR/VR, AI, etc.) to boost brand visibility and impact in arts and culture for one of the world's biggest brands.

This included the creation of immersive installations, museum exhibitions, HoloLens/AR/VR experiences, websites, apps, games, community-led self-expression platforms, AI-powered experiences, and social-driven campaigns.


Tens of billions reached with Microsoft-branded experiences, campaigns & content

Activated the audiences of 50+ cultural partners across 5 continents

Won 5x Clio awards, 5x Fast Company Innovation By Design Awards, & an AdWeek Experiential Award