Muse
Muse
Muse
VR game arcade
Immersing fans deep into the world of Muse’s Simulation Theory album
Duration
7 months
Client(s)
Muse, Microsoft
Role
Associate Creative Director
Responsibilities
Creative direction, client and partner management, usability & QA
Overview
A touring VR arcade that accompanied the band Muse's 50+ stop 9-month global tour. I worked with Muse and 2 indie game developers to create a racing, first-person shooter, and rhythm VR game to make fans the protagonists of 3 of the album's biggest singles.
Results
•
10,000+ games played during tour run
•
93 million campaign impressions
•
Won 2x Clio awards including Clio Music Gold
•
Cannes Lion finalist for digital craft
