• Sol LeWitt

  • Sol LeWitt

  • Sol LeWitt

Mobile App

Making Conceptual Art across the world more accessible through AI

Duration

16 months

Client(s)

Sol LeWitt Foundation, Microsoft

Role

Creative Director

Responsibilities

Creative & design direction, IA, UX/UI management, usability & QA

Overview

An app in collaboration with the Sol LeWitt estate, that brings people into the life and legacy of the world-renowned artist, a key member of the Conceptual Art movement. 

The app transports users into LeWitt’s world, enabling them to explore his work through a 360° tour of his Connecticut studio, never-before-seen archival audio and video, location-aware stories from his life, and the ability to scan his artworks with AI to unlock their process at leading arts institutions across the globe.

Results

Increased visitor engagement across 35 cultural institutions in 4 continents including MoMA, Guggienheim Bilbao, The Met, and Centre Pompidou

Rated 4.7 stars on the Apple App Store

Fast Company's Most Innovative Designs of 2021

Featured on The New York Times's T List