• Sol LeWitt

  • Sol LeWitt

  • Sol LeWitt

Mobile App

Making Conceptual Art across the world more accessible through AI

Duration

16 months

Client(s)

Sol LeWitt Foundation, Microsoft

Role

Creative Director

Responsibilities

Creative & design direction, IA, UX/UI management, usability & QA

Overview

An app in collaboration with the Sol LeWitt estate, that brings people into the life and legacy of the world-renowned artist, a key member of the Conceptual Art movement. 

The app transports users into LeWitt’s world, enabling them to explore his work through a 360° tour of his Connecticut studio, never-before-seen archival audio and video, location-aware stories from his life, and the ability to scan his artworks with AI to unlock their process at leading arts institutions across the globe.

Results

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Increased visitor engagement across 35 cultural institutions in 4 continents including MoMA, Guggienheim Bilbao, The Met, and Centre Pompidou

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Rated 4.7 stars on the Apple App Store

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Fast Company's Most Innovative Designs of 2021

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Featured on The New York Times's T List