OVerview

Listen, a tech-driven experiential and sound agency looked to expand their business and establish their experiential offering as its own company — A_DA, named after the tech visionary Ada Lovelace. 

Working with the senior leadership team, I led the stakeholder interviews and design strategy into how A_DA should establish itself and communicate. After this strategy phase, we worked with DIA to bring the branding to life. 

In 2023, A_DA became part of Superfly. 

ROLE

Senior Design Director

Responsibilities

Stakeholder interviews, competitive auditing, design strategy, design direction

TEAM

A_DA, DIA

The Problem

Launch a new brand that establishes A_DA as an innovative design agency that can sit alongside blue chip arts and cultural institutions.