Lauv My Blue Thoughts Website

My Blue Thoughts

OVerview

A website in collaboration with the musician Lauv where people can share what’s on their mind, whether it’s happy or sad, and connect with people from all around the world who feel the same way.

AI is utilized to identify keywords in people’s written and spoken statements to curate related thoughts showing people that they aren’t alone in whatever is in their head (or heart). A pop up My Blue Thoughts booth was also created to accompany the artist on his global 'how i'm feeling' tour.

Visit My Blue Thoughts online

ROLE

Associate Creative Director

CLIENTS

Lauv, Microsoft

TEAM

Listen, Pixel Lab

mybluethoughts.world homepage. Stills from website capture.

““With MyBlueThoughts.World, no matter where people are in the world, they can see that someone else is experiencing something really similar or exactly the same.” ”

— Lauv

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Thoughts from all over the world

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Supports 8 languages

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Thought Submission Process

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Lauv in the touring booth on the ‘how i’m feeling’ world tour. Image by Listen.

Lauv in the touring booth on the ‘how i’m feeling’ world tour. Image by Listen.

Fans using the booth on tour. Images by Listen.

Check it out at mybluethoughts.world