Martin Garrix Interactive Installation
Life = Crazy Kaleidoscope
OVerview
A room-sized AI assisted kaleidoscope immersing fans in the imagery of Martin Garrix’s photo book Life = Crazy.
ROLE
Associate Creative Director
CLIENTS
Martin Garrix, Microsoft
TEAM
Listen, Plain Concepts
Life = Crazy Book
The book follows Martin Garrix, one of the world youngest and successful DJ’s and producers, and captures his life on the world’s largest concert stages to up-close and personal moments all photographed in a 300 page book by close friend Louis van Baar.
Images from Life = Crazy
Kaleidoscope Experience
The installation invited visitors to Amsterdam Dance Event (ADE) to take photos of themselves which Microsoft AI analyzed for unique characteristics. After the fan’s photo was taken they were matched with photos from the musician’s archive computer vision found the same things such as facial expressions, objects and colors.
Images by Listen.
These photos were sent into an immersive mirrored kaleidoscope for the fan to explore discovering photos selected just for them. After they exited the installation people were invited to explore the connections between their photo and Martin Garrix’s archive through a touch screen interface.
Experience images by Listen. Book images by Mendo.
