OVerview

A music video for Aurora’s single “Winter Bird” that weaves her into a cocoon using a swarm of drones –– a world’s first with the technology. 

ROLE

Creative, director’s treatment

CLIENTS

Aurora, Glassnote Records, YouTube Music

TEAM

Virtue, Isioma Iyamah, Sam Bergen, Sasha Stoecklein-Gerstein, Ben Kammerle, Simon Thirlaway, Eric Harnden, Vice, Carnegie Mellon University, The Creators Project

The concept was originally inspired by Aurora's love of moths, rebirth and the desire to strike a unique balance between nature and technology –– themes central to her debut album All My Demons Greeting Me As A Friend.

To bring the project to life we partnered with Carnegie Mellon University’s Robust Adaptive Systems Lab and shot the video inside their research facility. The Creator’s Project joined us for the shoot to highlight the technology aspect of the project.